Keywords: Placement and Density
Business website search engine keywords for the benefit of search engine robots
The purpose of this website is to provide guidance on where to place
your keywords and keyword phrases in your
business website, for the purpose of search engine
robots (also known as crawlers or spiders).
When it comes to web site design, the important issue here is keyword
placement and density. In other words, where is the ideal place to
position your keyword phrases and what is the optimum
density of keywords in your web pages?
What is a keyword phrase?
This is the combination
of 2 or 3 keywords to form a phrase. For example, 'search', 'engine', and
'placement' could be considered as 3 individual entities, but when they are
combined to create 'search engine placement', it forms a very
powerful 'keyword phrase'.
The key word topics covered in this website include:
- Web page titles
- Web page text
- Web page headings
- Domain names
- Site URLs
- Meta tags (meta keywords)
- Meta descriptions
- Alt text descriptions for photos and graphics
- Inbound hyperlinks (reciprocal link share and link popularity)
Why is this important?
It is estimated that there are
over 8 million unique websites in the world and over 1.4 billion web pages
(Source: Online Computer Library Centre, 2001). Against this backdrop, the
chances of someone randomly dropping into a website are clearly very small
It is also estimated that on average, over 70% of inbound internet traffic to
websites is sourced from search engines (e-spectations.com, 2001). In order to
promote your site, increase your share of search engine users and drive more
internet traffic to your business website, it is vital to
optimise your site for search engines, such as Google, Yahoo and MSN in respect of
keywords, placement and keyword density.